Target Audience

Target Audience

For our target audience of our opening sequence we had to decide what age group our opening sequence will be suitable for. As a result we researched about the different age rating for films. After we are going to decide from this research who our target audience will be for the opening sequence that we are going to create. The company that issues ratings for the films is the British Board of Film Classification (BBFC).

There are many different age ratings for films below I will go into more detail in each one.

‘U’ – Universal
Any film that has a ‘U’ rating is suitable for all people over the age of four. A ‘U’ film must also be positive to watch for the audience. This means that all ‘U’ films must have happiness included in it mainly.

‘PG’ – Parental Guidance
‘PG’ films are said to be suitable for all people, however some sections in the film may be unsuitable for young children. Anybody can watch a ‘PG’ film by himself or herself but parents are told that if they think that there child cannot watch this type of film the parent should watch the film with the child or not let the child watch the film at all.

‘12A’ / ‘12’
Any film that has a ‘12A’ / ‘12’ rating the film should only be watched by people over the age of 12. ‘12A’ / ‘12’ films may have a bad affect on children and therefore parents of children should prevent anybody under the age of 12 to watch these films. The difference between ‘12A’ and ‘12’ is that ‘12A’ is only rated on cinema films and that people under the age of 12 can watch ‘12A’films but only if they are with an adult.

‘15’
‘15’ rated films mean that anybody under the age of fifteen should not watch this film as this is not suitable for their age group for various reasons.

‘18’
Any film made that has an ‘18’ rated film is made for only adults and that no one under the age of eighteen should not watch this film.

Target Audience
In order to find out who the best target audience would have been for our films opening sequence we did some research to give us more of an insight. Firstly we asked people what conventions that they thought thriller films had, the most popular answer was building of suspense. As a result we will try to build up as much suspense as we can, as this will make the film more appealing to our audience. We found out that our film will be targeted to the ages between 12 and anything above that. As a result we decided to give the film a rating of 12 as we thought that certain aspects of the film would be unsuitable for anybody under the age of 12, for inctance the scence where fire is used. We also thought that both genders would like our film so we have a very broad target audience. As our film is a thriller and it creates suspense in the opening sequence we think that as this I what teenagers and most other people enjoy about films this is the correct target audience for our opening sequence. In order to make the opening sequence even more enticing for teenagers to watch we will include a range of shot and camera techniques and also we will include music which will make the audience feel on the edge of their seat.