Rachel's response to evaluation question 3

Question 3: What kind of institution might distribute your media product and why?

Whereas in the past the UK Film Council would distribute lottery funding in order for British films to be made and distributed in the UK, since the UK Film Council is being abolished this responsibility will be taken over by the British Film Institute from 2012. This distribution of lottery funding allows small scale British films, like ours would be to be distributed across the nation.
Aiding the distribution of small films is the Digital Screen Network that was set up by the UK Film Council. They set up 240 digital screens in 210 cinemas and this is an ever growing number. These allow for easy, digitalised distribution which is a lot cheaper than 45mm prints therefore making it easier for low budget films to have distribution oppurtunities.
Regional screen agencies are also helpful in distributing local films. Screen East is well known for the success of This Is England. Screen East has now collapsed due to the abolishment of the UK Film Council but a new screen agency for the East of England Link Film has been set up as its replacement and it encourages film and television production in the East.
Another new platform for distributing film is the new Curzon On Demand service which allows you to stream films as soon as they are released in the UK in their own homes from just £3.50 a film. They have merged with film distribution group Artificial Eye to offer a number of films. This service is set to revolutionise art house film, by making small films more accessible and recognised. Films with limited distribution in theatres may be availabble on this service meaning small films have more of a chance. A service such as Curzon On Demand may be the perfect way to distribute a small film like our own in a new way for the ever changing world of cinema.