Amar Evaluation - Question 3 - Multimedia

Furthermore there is also another media institution that might also distribute out media product. This would be ‘Curzon’. Curzon is a new service that allows their customer to stream cinema films for wherever they are in the UK and Ireland. This is launched on December 10. This also shows the way that UK cinema is moving as now you are able to watch the film from you home from just £3.50. As a result that emphasises the easiness of distribution compared to the traditional physical form of distribution.



Curzon has provided this online service by linking up with Artificial Eye and as a result in total there is an option of up to 300 films. As a result this shows the versatility that Curzon has provided to the film industry, Philip Knatchbull, CEO of Curzon, said “ this is a new service that has never been provided before by a UK cinema operator and that this is bringing independent films to the widest possible audience.” As a result this is the reason why Curzon may also be interested in distributing our film because the aim of this programme is to revolutionise independent film and make these films more accessible and widely recognised. As our film fits into this bracket I believe that this will be the perfect instruction to distribute our product towards success because in recent years there has been a decline in cinema sales due to illegal downloads, however due to this being so cheap this will entice many of these people to watch films legally.


In addition another institution that might want to distribute our film could be Film-makers Festival Fund (FFF). This is because FFF supports London based directors that have made films by arranging the films to be showed at festivals. Also they give grants to help the directors in the future and this can also help us to improve and continue to make films. As a result this will be very good and beneficial for our film. Aswell as the Film-makes Festival Fund, London Screen Archives (LSA) could also help us distribute our film; this is because similarly to FFF they also support regional film makers. As a result these two can also help distribute our films and therefore help a film become a success. Also this institution is similar to Vertigo films, they also help London based filmmakers, however the difference ids that Vertigo films have regular competitors in whom they allow the winners film to be showcased at a festival. As a result this will be very beneficial to our film.